Security

Sonora Resort values our relationship with each of our customers and the trust you place with us, particularly when you provide personal information to us online. We work very hard to protect the security and privacy of any personal information you provide to our web site. Your personal information will only be used as described below.

We consider personal information to include your name, address, phone number, email address, credit-card information and any other personal information that can be linked to you.

At Sonora Resort, we do not and will not sell or rent your personal information to anyone for any reason. Any personal information you provide to us will only be used by us as part of our ongoing efforts to provide you with superior service.

What personal information we collect

The features on this Site and the nature of personal information we may ask you to provide may change from time to time, however we will only ever collect personal information that you choose to voluntarily provide to us for a specified purpose when using the Site.

Sonora Resort does not intentionally collect personal information for any reason about children under the age of 13. If you are under 13 and would like to use some of the features of the Site which involve providing personal information, please ask a parent or guardian for assistance.

Why we collect and how we use your personal information

We collect personal information in order to enhance your experience with Sonora Resort and to improve the services, value and benefits we can provide to you.

We do not use or disclose personal information for reasons other than the specific purpose for which it was originally provided or consented to. Here are some examples of how we may use your personal information:

• We may use your email address, or if requested your telephone number or address, to respond to your communications, questions, suggestions and/or requests for assistance in using our Site through the Help Desk or otherwise.
• Periodically, Sonora Resort may conduct surveys and contests via our Site, email, other media or at Sonora Resort itself. If you choose to participate, we may request your name, email address, mailing address and other personal information. In the case of a contest we only use this information to select a winner. When responding to a survey this information will only be used in our efforts to understand needs and preferences. We will never sell or rent such information to a third party.
• We may ask for personal information when you contact us to enable us to identify you if appropriate; for example, if you have questions as to the status of a booking you have placed with us.
• You may from time to time be given an option to receive communications (either hard copy or email) from Sonora Resort concerning such things as new offerings, featured merchandise, newsletters or special offers. If you choose to receive them, Sonora Resort may periodically mail or email to you messages or material of the nature you have requested to receive. In all such cases, you will be able upon request to stop receiving such communications at any time.

Automatic collection of information and tracking

When you visit the Sonora Resort Web site, information is not collected that could identify you personally unless you choose to provide it voluntarily. You are welcome to browse our Web site at any time anonymously and privately without revealing any personal or financial information about yourself.

Like many other web sites, Sonora Resort automatically collects certain information about your computer hardware and software that does not identify you. This information may include: your Internet Protocol (IP) address, browser type, domain names, access times and referring Web site addresses. This information is used by Sonora Resort for system and web site administration, and to provide general statistics regarding use of the Sonora Resort web site.

Sonora Resort may use non-personal information to keep track of the pages our customers visit within our web site, in order to determine what Sonora Resort site and services are the most popular. None of the tracking information can be connected to the identities or other personal information of individual users.

Cookies and other computer information

When you visit the site, you will be assigned a permanent "cookie" (a small, unique identifier text file) to be stored on your computer's hard drive. The purpose of the cookie is to identify you when you visit our site so we can enhance and customize your use of our site. You can choose to use the site without cookies, but without these identifier files you may not be able to take advantage of certain features of our site. You can configure your browser to reject all cookies or notify you when a cookie is set. (Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences.) We recommend you leave cookies turned on if you wish to enjoy all the benefits of our site. We collect certain technical information from your computer each time you request a page during a visit to our site. This information may include your Internet Protocol (IP) address, your computer's operating system, browser type and the address of a referring Web site, if any. We collect this information to enhance the quality of your experience during your visit to our site and will not sell or rent this information to a third party.

Links to other Web sites

As a further service to our customers there may be times when our site contains links to other web sites or internet resources. You are encouraged to read and understand the privacy and security policies of those sites prior to your use as Sonora Resort has no responsibility or liability for or control over those sites.